In a world where not only are major brands staking their claim to the metaverse, but a relative unknown like Canadian designer and influencer Monica Louise, who sells virtual clothing on South Korea's Zepeto platform, can make $100,000 a year hawking virtual duds (at least according to the BBC ), stylists are increasingly looking to get into the game. “Influencers are helping digital fashion and virtual clothing become mainstream and educating the new generation of consumers on the value of digital fashion as both environmentally friendly and an integral part of the future of fashion,” said Wahid Chammas, chairman at Faith Tribe, a company that creates NFT virtual clothing. Since the fashion industry is the second largest industry contributor to landfills (behind only the oil industry), digital fashion designers and stylists see their job as reducing consumer waste. Virtual garments for sale on DressX, a digital fashion marketplace.Īnd there are benefits to digital fashion over real world clothes that might be drawing in the younger consumers every brand will ultimately need to survive. Out front was British stylist Gemma Sheppard who claims to be the world’s first stylist to join the metaverse, while Julia Levshina offers to find “rare unique outfits for unique you and your digital twin!” Some stylists are beginning to make a name for themselves by embracing fashion’s latest frontier. “Metaverse consumers are becoming a brand unto themselves, similarly to how an IRL person’s reputation, personality, or way they dress help form other people’s perceptions of them.” “Image is the first means of differentiation in this new forum,” he said.

“While it might seem the height of virtual vanity for individuals to professionally style their avatars as they prepare for entry into metaverse high society, it’s actually quite logical,” Michael Felice, an associate partner at consulting firm Kearney, told us. Digital stylists are now available to help clients (as avatars) decide what to wear when they’re out and about in the metaverse. Morgan Stanley estimates the market for virtual luxury goods could be as large as $50 billion by 2030.Īnd where there’s fashion, there’s stylists available to help navigate it – for a fee. Gucci, Balenciaga, Dolce & Gabbana – and even Paris Hilton – have all made high-profile forays into the metaverse.

After all, your avatar can’t wear the same outfit everyday. The metaverse, a virtual reality-based world where users’ avatars interact with computer-generated environments, may have gotten more media attention than mainstream adoption so far, but that hasn’t stopped major fashion brands from taking notice and selling digital versions of their products.

Virtual fashion styling